Web analytics guides.

A reading path for web.

Website analytics covers acquisition, engagement, and completed actions. Here, alpha is a theme of better understanding rather than the financial measure used in portfolio analysis. Learn to define numerators and denominators, inspect visitor groups, validate event counting, and separate attribution from causation. The sample funnel provides an example to study without connecting a website or submitting any analytics credentials.

Explore the web learning page for definitions, examples, and related research questions. Articles below are arranged from newest to oldest.